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ICE
TRADE SHOW, 2026
INTRODUCTION
ICE is the world’s leading gaming industry event, the place the sector goes to do business, held at Fira de Barcelona Gran Via. For the 2026 edition, we developed the concept, direction and space for the show.
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A detail about the project
The brief was simple: bring the industry’s leaders together. We designed the space where they meet, at the event that opens the global gaming year.The brief was simple: bring the industry’s leaders together. We designed the space where they meet, at the event that opens the global gaming year.
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