Mobile World Congress

Congress, 2024

INTRODUCTION

A dedicated theatre area within Mobile World Congress, designed to host presentations from leading technology brands. The space features nine adaptable theatres, networking zones, a VIP area, and dedicated press and speaker rooms, creating a dynamic environment for knowledge exchange, product launches, and industry dialogue.

HOC-Architecture-MWC-2025.jpg

HOC-Architecture-MWC-2025-2.jpg

HOC-Architecture-MWC-2025-3.jpg

A detail about the project

Designed in collaboration with audiovisual company Fluge, the project prioritized sustainability and adaptability, incorporating projections and dynamic lighting to tailor each theatre to the specific needs of every presentation. The flexible design ensured seamless transformations between sessions, while the use of sustainable materials reinforced the event’s commitment to responsible production practices.

HOC-Architecture-MWC-2025-4.jpg