ISE
TRADE SHOW, 2024

INTRODUCTION
Design and production of the ISE 2025 pavilion entrances.For the 2025 edition, the design approach focused on transforming transitional spaces into powerful sculptural statements. Using an unconventional material — painted cardboard tubes — combined with integrated LED lighting and lush greenery, the structures created large-scale, high-impact volumes with minimal environmental footprint. The result was a series of monumental yet lightweight gateways that balanced visual drama with sustainable intent.
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A detail about the project
The innovative use of recyclable materials challenged conventional notions of temporary architecture, proving that bold design and responsible construction can go hand in hand.
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