BBFW

Trade Show, 2024

INTRODUCTION

Barcelona Bridal Fashion Week is a global event that brings together the entire bridal industry ecosystem in Barcelona for five days, fostering business opportunities, creative exchange, and sector growth. It serves as an international platform where fashion, innovation, and creativity converge to shape the future of bridal design.

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A detail about the project

The 2024 edition of Barcelona Bridal Fashion Week took inspiration from the campaign images generated with Artificial Intelligence, which explored futuristic aesthetics with surreal elegance. Translating this concept into the physical space, the design combined organic shapes, unexpected textures, and innovative materials, creating a setting that blurred the line between the digital and the real world. A soft yet bold color palette enhanced the dreamlike atmosphere, while carefully curated lighting and graphic elements reinforced the futuristic and imaginative spirit, aligning the entire look & feel with the avant-garde vision of the BBFW 2024 campaign.

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