Deloitte

Art direction and construction of the Deloitte stand in collaboration with BuildUp by Fira and Beek studios. For this edition, the concept was envisioned as an interactive playground — a space designed to encourage exploration, connection, and innovation. At its core, a striking 2-meter LED sphere served as both a visual anchor and a dynamic content hub, radiating digital energy throughout the environment. Surrounding it, a series of immersive zones invited visitors to engage with Deloitte’s services and values through tactile, digital, and spatial experiences.