ASICS The Comfort Event

Event, 2025

INTRODUCTION

In February 2025, ASICS The Comfort Event brought together content creators from around the world at the historic former casino of Seville. The event served as a global platform to explore comfort, innovation, and performance, all core values of the ASICS brand, in a setting where tradition and modernity converged.

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A detail about the project

The project carefully integrated Japanese-inspired elements, paying tribute to ASICS’ heritage, into the beautiful early 20th-century halls of the former casino. Through delicate design contrasts, the space blended traditional Andalusian architecture with minimalist Japanese aesthetics, creating an elegant dialogue between cultures. Custom installations, subtle references to Japanese craftsmanship, and a focus on natural materials and organic forms enhanced the overall experience, immersing guests in the brand’s philosophy of balance between body and mind.

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