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Asics Marathon
Trade Show, 2023
![](https://hausofcolor.eu/wp-content/uploads/2023/10/haus-of-color-ephemeral-arachitecture-asics-1-scaled.jpg)
INTRODUCTION
Pavilion within the Seville Marathon, which boasts a spectacular course—the flattest in Europe. The Asics pavilion serves as the hub where thousands of participants collect their sports equipment and receive information about the circuit route.
HOC-Asics-Marathon-General.jpg
![](https://hausofcolor.eu/wp-content/uploads/2023/10/haus-of-color-ephemeral-arachitecture-asics-8.jpeg)
HOC-Asics-Marathon-Merchandisign.jpg
![](https://hausofcolor.eu/wp-content/uploads/2023/10/haus-of-color-ephemeral-arachitecture-asics-5.jpeg)
HOC-Asics-Marathon-Logotype.jpg
![](https://hausofcolor.eu/wp-content/uploads/2023/10/haus-of-color-ephemeral-arachitecture-asics-7.jpeg)
A detail about the project
The space features inflatable perimeter walls inspired by the legendary Nimbus running shoe.
HOC-Asics-Marathon-Detail.jpg
![](https://hausofcolor.eu/wp-content/uploads/2023/10/haus-of-color-ephemeral-arachitecture-asics-6-scaled.jpeg)
HOC-Asics-Marathon-Interaction.jpg
![](https://hausofcolor.eu/wp-content/uploads/2023/10/haus-of-color-ephemeral-arachitecture-asics-4-scaled.jpeg)
HOC-Asics-Marathon-Detail.jpg
![](https://hausofcolor.eu/wp-content/uploads/2023/10/haus-of-color-ephemeral-arachitecture-asics-3-scaled.jpeg)